Today we have the pleasure of interviewing the Spanish photographer and graphic designer José Javier Serrano, better known as Yosigo, an artist from Donosti, who has achieved a new way of ‘looking at and dealing with landscapes and places’.
After the start of the “Holiday Memories” exhibition in June this year at the Ground Seesaw Art Gallery in Seoul in South Korea, the artist from San Sebastian, Yosigo, has managed to captivate thousands of young Koreans who, for reasons of the Crown, have not been able to Travel abroad. It has become one of the most popular exhibitions in Seoul, going viral among twentysomethings causing queues to gain access to the gallery.
This exhibition has been expanded and will be available until April 3, 2022 at Ground Seesaw in Seoul, with 350 photographs of places, such as Barcelona, San Sebastián and Murcia (Spain), Orlando (Florida), La Manga, Murcia (Spain), Miami (USA), Japan, Budapest …
For those of you who have the opportunity to visit this magnificent exhibition, here is the link with all the information: Exhibition «YOSIGO: Holiday Memories»
Interview with Yosigo:
How did this exhibition in Seoul come about?
The people of Media & Art contacted me to make the proposal. From the beginning they were very professional and worked very hard in the distance so that this exhibition could take place.
I usually like to have control over my work, either when it comes to exhibiting it in the living room or when publishing books, but I trusted them a lot because it was clear that they were very clear that it could work.
How would you define this project that so many people are seeing?
For me it is a summary of my work to date. Because of the way I work in terms of content, I tend to be chaotic, or leaving projects open over time. This exhibition has helped me to shape all the content and give meaning to many projects that somehow may seem disconnected to date. The main idea is that of the trip, which always accompanies me in my photographic sense.
I like to think that people, in the times we are living in, can travel through this exhibition.
What part of the creative process of your work do you enjoy the most? Why?
It depends on each project. In some, like the beaches, I enjoy digging deeper, looking for new languages on the subject.
In other projects it may be the experience itself, such as trips to exotic destinations.
It may also happen that the funniest part is editing and designing a book …
Of the 350 works that you have exhibited, which one are you most proud of having photographed?
I have a special attachment to the Greetings From project, which are some photographs that I took in Benidorm years ago. It is surely the project that I have liked the least of what I have been teaching so far (even at the expo a very small space is dedicated to it). Maybe that rejection will make him more fond of the project.
What is the message that you would like the visitors of the exhibition to understand?
I think that as a spectator, if they condition you with a message, they are altering your experience. Although everything is articulated and has a meaning, I like to think that everyone can interpret and feel it in their own way.
What do you take from South Korea after exhibiting on the other side of the world?
The affection of many people, and the feeling that it is a wonderful town. I thought the reception would be colder, but every day people from South Korea write to me with nice words. Due to circumstances I have not been able to travel there, I hope I can do it before the exhibition ends.
Have you had the opportunity to photograph Korea? What do you think of its architecture?
As I was saying, due to the circumstances in which we are living, and the restrictive mobility measures, I have not been able to travel yet. I hope to be able to do it soon, because it would mean in turn that things at the health level are improving.
The architecture of Korea interests me a lot, it is one of the themes that I would like to reflect in the photos I take when I go. But what I would like the most is to be surprised and photograph things that I see and feel, beyond architecture.
And finally, do you have a new project running that you want to share with us or new collaborations with Korea?
If all goes well, a gallery will open near the exhibition in early October to sell originals.
From Korean Kulture we hope you liked this interview and we especially appreciate the time that the artist Yosigo has dedicated to us, we hope that with his great work he will continue to encourage enthusiastic travelers to Korea.
Source of the photographs: Yosigo
Seoul, South Korea Exhibition Virtual Tour: