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July 2026

Travelling to South Korea for the first time almost always starts in the same place: Seoul. The South Korean capital is a huge, modern, intense city full of contrasts, where you can go from a traditional palace to a bright avenue, themed cafés, street markets, Korean cosmetics shops or neighbourhoods that look like something straight out of a K-drama. If you are preparing your first trip to Korea, this guide will help you organise your days in Seoul, choose which areas to visit and enjoy the city without trying

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